LOCAL CONTEXT, ONE TEAM STANDARD
We localise the execution — not the performance standard.
The examples below show how we think about destination readiness. The point is not to stereotype a country. It is to identify what is genuinely different, verify it locally and build the right operating plan.
CHINAElite sporting ambition needs elite food control.
China’s 2026 national sports plan continues the 2035 goal of becoming a leading sports nation. For visiting teams, the food environment can still require specific controls around sourcing, kitchen hygiene and anti-doping exposure. In 2025, Norway’s elite-sport body advised athletes competing in China to avoid meat because of clenbuterol contamination risk.
We pre-qualify kitchens and suppliers, define approved proteins and substitutions, document service windows and build a food-control plan that protects the performance standard before the squad arrives.
SPAINHigh-performance infrastructure is getting deeper.
Spain increased the 2025 Team España Élite and Estratégico programmes to €19 million, part of a wider push around elite athlete preparation and federation capability.
For clubs and federations moving through Spain: connect existing performance standards to hotels, training bases and suppliers without adding another system for staff to manage.
BRAZILA major sports market preparing for a global tournament.
Brazil will host the 2027 FIFA Women’s World Cup across eight cities. Multi-city events amplify the operational challenge: the same squad standard has to survive different hotels, kitchens, suppliers and travel windows.
Build city-by-city readiness once: approved ingredients, kitchen checks, service windows, recovery plans and backups that move with the team.
UNITED STATESIndividualised performance, delivered at scale.
The USOPC describes performance nutrition as evidence-based, food-first and individualised, integrated with sports medicine, strength and conditioning, physiology and culinary services.
We preserve that integrated approach on the road by turning athlete-level requirements into hotel, supplier and service instructions that can actually be executed.
UK & IRELANDFamiliar market. Still an away environment.
Being close to home does not remove the execution gap. Tight fixture schedules, late finishes, different hotel capabilities and last-minute itinerary changes can still break an otherwise strong plan.
Use the same readiness discipline as an international trip: verify the kitchen, map meal windows, agree substitutions and keep one accountable operating view.
Operational contextPAKISTANTouring demands preparation, not assumptions.
For cricket and other touring squads, long-haul arrival, training and match schedules, climate, familiar-food availability and changing hotel environments can create a very different operating rhythm.
We pre-brief kitchens, map approved ingredients and substitutions, plan hydration and recovery windows, and create backup menus and suppliers so the team is not solving problems after arrival.
Tour planning contextGERMANYPrecision behind the performance plan.
Germany combines sophisticated club environments, international squads and frequent domestic and European travel. The opportunity is less about inventing a new nutrition philosophy and more about protecting the one already in place.
Translate the club standard into precise kitchen briefs, supplier checks, timings and live accountability around each trip.
Operational contextPORTUGALInternational standards, compact travel, high expectations.
Portugal formally recognises high-performance sport against international standards. For visiting teams, short distances can hide meaningful differences between hotels, kitchens and service capability.
Treat every base as an operating environment: check capacity, ingredients, equipment, service windows and recovery delivery before it matters.
High-performance context